Inspired Outdoors

Meet Our Mascot

Peter the Pika (ochotona princeps)

The pika is a small alpine mammal, perfectly adapted to life in rugged, high-altitude terrain. In summer, it gathers and stores vegetation, carefully stacking it into tidy haypiles to sustain itself through the harsh winter months. Small, round, and endlessly chirpy, it may seem harmless—indeed it is—but beneath that adorable exterior lies a creature of remarkable focus and determination. Every movement is deliberate, every task executed with foresight and care.

Perched among the rocks, the pika stays ever-watchful. Its sharp, rapid calls serve as an early-warning system, signaling danger with precision. Life in these mountains demands constant awareness, careful resource management, and quiet cooperation—skills the pika has mastered.

When winter descends and the landscape is locked in ice, the pika relies on the stores it prepared months earlier. Every action is measured, every resource accounted for. Nothing is wasted. Small, focused, and unyielding, it thrives by knowing exactly what it needs and acting at just the right moment.